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FRANKIE'S CAFE
Brand Identity
Port Macquarie
Brand Identity and Visual Development for Frankie's Cafe & Catering
I crafted a clean and minimalist brand identity for Frankie's Cafe & Catering, reflecting its approachable and affordable dining experience focused on exceptional breakfast and lunch cuisine. The branding was designed to seamlessly translate across various mediums, including stickers, t-shirts, signage, and other merchandise. In addition to developing the visual identity, I led the interior styling and retail fit-out (see Interiors), carefully selecting table settings and crockery to create a cohesive and inviting aesthetic that fully embodies the brand’s vision and atmosphere.