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ABOUT | KRYSTEL ENGLISH 

Krystel English is a seasoned professional with over 20 years of experience in the fashion industry, specializing in brand development, creative direction, and strategic marketing. As the co-founder and creative leader of IXIAH, she not only propelled the brand to international recognition but also excelled in the intricate business management required to sustain growth and profitability. Her extensive experience includes overseeing digital marketing strategies, managing substantial budgets, and consistently meeting KPIs across various campaigns and projects.
 

Krystel’s expertise in marketing is comprehensive, encompassing the development and execution of brand strategies, national marketing plans, and 360-degree calendars that drive brand visibility across key markets and channels. She is proficient in crafting and executing digital marketing strategies that are closely aligned with business goals, ensuring every touchpoint in the online presence is optimized for growth and engagement.
 

Her leadership extends to managing cross-functional teams, guiding them through the entire creative process—from conception to execution—while ensuring that all marketing efforts are aligned with the brand’s identity and objectives. Krystel’s strong business acumen is evident in her ability to manage budgets effectively, develop competitive trade marketing strategies, and deliver inspiring briefs that lead to impactful creative outputs.
 

Krystel’s approach to brand management is both creative and data-driven, enabling her to identify consumer trends, opportunities, and threats, and to respond with innovative solutions that resonate with target audiences. Her commitment to excellence in marketing, combined with her deep understanding of business operations, makes her a valuable asset in driving brand success.
 

Now focused on senior creative roles and contractual work as a brand strategist, Krystel is dedicated to leveraging her extensive experience to help brands navigate the complexities of the modern market, achieve their strategic goals, and grow their presence both online and offline.

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